Purported Deepfake of Ashley James Reportedly Used to Promote Weight Loss Pills

Summary

An online ad reportedly used a purported AI-generated version of Ashley James, a British broadcaster and former reality television personality, to market weight loss pills through a false celebrity endorsement. James said the video copied her face and voice without consent and described the ad as both a violation of her identity and a misleading sales tactic directed at the public.

Developers

• Deepfake technology developers
• Synthetic audio generation technology developers

Deployers

• Unknown advertisers
• Scammers

Harmed parties

• Ashley James
• Fans of Ashley James
• People seeking weight loss supplements