DeepfakeMedium
Purported Oprah Deepfake Reportedly Induced Utah Woman to Buy Misrepresented Weight Loss Supplements
- Occurred
- Aug 12, 2025
- Published
- Mar 11, 2026
- Source
- AI Incident Database
Summary
A Utah woman, Lisa Swearingen, reported paying more than $400 for weight loss supplements after seeing online ads featuring a purported Oprah Winfrey deepfake endorsement. When the product arrived, she said its primary ingredient was turmeric rather than the advertised formula.
Developers
- Deepfake technology developers
- Synthetic audio generation technology developers
Deployers
- Prozenith
- Unknown advertisers
- Scammers
Harmed parties
- Lisa Swearingen
- Oprah Winfrey
- People seeking medical advice
- People seeking weight loss supplements
- Epistemic integrity
Classification
Category confidence: 95%
Severity confidence: 90%
Rationale: Deepfake technology used to deceive consumer into purchasing misrepresented product.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8