DeepfakeMedium
Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints
- Occurred
- Feb 13, 2026
- Published
- Feb 17, 2026
- Source
- AI Incident Database
Summary
A filmmaker reportedly used ByteDance's AI video tool Seedance 2.0 to create and post a purportedly realistic clip depicting Tom Cruise fighting Brad Pitt, which then circulated widely online. Industry groups and studios publicly alleged the tool enables unauthorized use of copyrighted material and performers' likeness, and at least one studio reportedly sent a cease-and-desist letter. ByteDance said it respects IP and would strengthen safeguards.
Developers
- ByteDance
Deployers
- ByteDance
- Ruairi Robinson
Harmed parties
- Tom Cruise
- Brad Pitt
- Actors
- Film industry
- Epistemic integrity
Classification
Category confidence: 95%
Severity confidence: 90%
Rationale: AI-generated video mimicking real celebrities without consent constitutes deepfake, with IP complaints but no physical harm or legal charges yet.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8