DeepfakeMedium
Purported Deepfake Reportedly Impersonated Consumer Adviser Clark Howard to Promote Auto-Insurance Quote Site
- Occurred
- Jan 9, 2026
- Published
- Jan 9, 2026
- Source
- AI Incident Database
Summary
A purported AI-generated video reportedly circulated on social media depicting consumer adviser Clark Howard endorsing an auto-insurance quote tool. A viewer reportedly said she believed it was real and warned others after a similar site led to an alleged flood of unsolicited calls without better rates.
Developers
- Deepfake technology developers
- Synthetic audio generation technology developers
Deployers
- Scammers impersonating Clark Howard
- Scammers
Harmed parties
- Clark Howard
- General public
- Epistemic integrity
- Consumers
- Consumers seeking auto insurance
- Dianne Milton
Tags
- syndicated
Classification
Category confidence: 95%
Severity confidence: 90%
Rationale: AI-generated video impersonating a public figure to promote a service, causing consumer confusion and potential harm.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8