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Alleged AI-Generated Deepfake of Western Australia Premier Roger Cook Used in YouTube Investment Scam

Occurred
Nov 8, 2025
Published
Nov 8, 2025
Source
AI Incident Database

Summary

Western Australia's Consumer Protection commissioner warned of a scam using a purported AI-generated deepfake of Premier Roger Cook to promote a fraudulent investment scheme in a YouTube pop-up ad. The manipulated video reportedly uses less than 10 seconds of real footage and voice and falsely depicts Cook endorsing "low investment, high return" opportunities. Cook called the scam "very scary," while regulators urged platforms to act on AI-driven frauds.

Developers

  • Deepfake technology developers
  • Synthetic audio generation technology developers

Deployers

  • Scammers impersonating Roger Cook
  • Scammers

Harmed parties

  • Roger Cook
  • General public
  • General public of Australia
  • General public of Western Australia
  • Australian investors
  • Epistemic integrity

Classification

Category confidence: 95%
Severity confidence: 90%

Rationale: AI-generated deepfake used in financial fraud scam targeting public, prompting regulatory action.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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