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DeepfakeHigh

New Zealand Financial Markets Authority (FMA), Te Mana Tātai Hokohoko, Reportedly Flags Purported Deepfake Pump-and-Dump Network Using Social Media Ads

Occurred
Aug 19, 2025
Published
Oct 6, 2025
Source
AI Incident Database

Summary

The New Zealand Financial Markets Authority (FMA), Te Mana Tātai Hokohoko, reportedly warned of a global AI-enabled "pump-and-dump" scam that used purported deepfake videos of prominent New Zealand business leaders in Facebook and Instagram ads to lure investors into fake WhatsApp investment groups. Victims were allegedly urged to buy low-value foreign shares to inflate prices, then defrauded through a follow-on "recovery" scam.

Developers

  • Deepfake technology developers
  • Synthetic audio generation technology developers

Deployers

  • Unknown scammers impersonating New Zealand business leaders
  • Scammers

Harmed parties

  • Investors
  • Impersonated New Zealand business leaders
  • General public of New Zealand
  • General public

Classification

Category confidence: 95%
Severity confidence: 90%

Rationale: Deepfake videos used in financial fraud constitute a significant harm incident with regulatory attention.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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