DeepfakeHigh
Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme
- Occurred
- Oct 1, 2025
- Published
- Oct 1, 2025
- Source
- AI Incident Database
Summary
Police in Brazil reportedly arrested four suspects accused of using purportedly AI-generated deepfake videos of model Gisele Bündchen and other celebrities in Instagram ads to promote fake giveaways and skincare products. The scheme was allegedly active since at least August 2024 and generated over 20 million reais ($3.9 million) in suspicious funds. Victims allegedly lost small amounts that often went unreported, creating what investigators called "statistical immunity."
Developers
- Synthetic audio generation technology developers
- Meta
- Deepfake technology developers
- Synthetic media generation technology developers
Deployers
- Scammers
- Scammers in Brazil
- Money launderers
Harmed parties
- Sabrina Sato
- Maisa Silva
- Juliette Freire Feitosa
- Gisele Bündchen
- General public of Brazil
- Brazilian consumers defrauded via Instagram ads
- Angélica Huck
- General public
Tags
- statistical immunity
- deepfake
- fraud
Classification
Category confidence: 95%
Severity confidence: 90%
Rationale: AI-generated deepfake videos used in a fraud scheme causing significant financial loss and police arrests.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8