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Apple AI Transcription Allegedly Inserts Explicit Language into Scottish Woman’s Voicemail

Occurred
Mar 5, 2025
Published
Mar 7, 2025
Source
AI Incident Database

Summary

An Apple voicemail transcription system allegedly misinterpreted a message from Lookers Land Rover in Motherwell, Scotland, to 66-year-old customer Louise Littlejohn by inserting an explicit phrase and an insult. The original voicemail was a standard business message, but AI processing errors introduced offensive and misleading content into the text version.

Developers

  • Apple

Deployers

  • Lookers Land Rover
  • Apple

Harmed parties

  • Louise Littlejohn
  • Lookers Land Rover
  • Lookers Land Rover customers
  • Apple customers

Tags

  • Transcription error
  • Voice recognition failure
  • Misinterpretation
  • Scotland
  • United Kingdom

Classification

Category confidence: 90%
Severity confidence: 85%

Rationale: AI transcription error generated offensive content, representing a language model failure without physical harm or legal action.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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