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Alleged Deepfake of New Zealand Endocrinologist Reportedly Promotes Misleading Diabetes Claim

Occurred
Jan 6, 2025
Published
Jan 6, 2025
Source
AI Incident Database

Summary

A video circulated on social media that appeared to feature University of Otago endocrinologist Sir Jim Mann allegedly promoting a hemp gummy product for diabetes patients and urging them to stop using metformin. The video was reportedly generated using AI and has been described as spreading manipulated visuals and speech presenting false medical advice.

Developers

  • Deepfake technology developers

Deployers

  • Scammers

Harmed parties

  • New Zealand general public
  • Jim Mann
  • Diabetes patients

Classification

Category confidence: 95%
Severity confidence: 90%

Rationale: AI-generated video spreading false medical advice fits deepfake category with medium severity due to misinformation risk.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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