DeepfakeHigh
Coordinated Deepfake Campaign Reportedly Impersonating Rishi Sunak Promoted Fraudulent Quantum AI Investment Platform on Meta
- Occurred
- Jan 8, 2024
- Published
- Jan 13, 2024
- Source
- AI Incident Database
Summary
143 deepfake ads, over 100 of which reportedly impersonated former British Prime Minister Rishi Sunak, were promoted on Meta's platform to advertise the fraudulent investment scheme "Quantum AI." Funding for the ads reportedly originated from 23 countries. Up to 462,000 users may have been exposed to the false content. The campaign used generative AI tools to create high-quality misinformation, including spoofed BBC news clips for added legitimacy
Developers
- Deepfake technology developers
Deployers
- Quantum AI scammers
Harmed parties
- Rishi Sunak
- Quantum AI victims
- Meta users
- BBC News presenters
Tags
- Quantum AI
Classification
Category confidence: 95%
Severity confidence: 90%
Rationale: Coordinated deepfake campaign impersonating a political figure to promote fraud affecting hundreds of thousands of users.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8