BiasMedium
Facial Recognition Misidentification at New World Westend in New Zealand
- Occurred
- Apr 2, 2024
- Published
- Apr 13, 2024
- Source
- AI Incident Database
Summary
A facial recognition system at New World Westend supermarket misidentified a Māori woman as a known offender during its trial. The woman was wrongfully accused of trespassing and experienced public embarrassment, raising concerns about racial bias and the technology's accuracy. The supermarket acknowledged its error and apologized.
Developers
- Foodstuffs
Deployers
- Foodstuffs
- New World Westend
Harmed parties
- Te Ani Solomon
- Māori Community
Tags
- variant:unreviewed
Classification
Category confidence: 90%
Severity confidence: 85%
Rationale: System misidentified a Māori woman as a known offender, highlighting racial bias and accuracy issues in facial recognition.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8