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Chatbot for DPD Malfunctioned and Swore at Customers and Criticized Its Own Company

Occurred
Jan 18, 2024
Published
Jan 22, 2024
Source
AI Incident Database

Summary

DPD's AI chatbot, used for customer service, appeared to malfunction following a system update, leading to inappropriate responses including swearing and criticizing the company. The incident, which became viral on social media, occurred after the chatbot was updated, prompting DPD to disable the malfunctioning AI component.

Developers

  • DPD

Deployers

  • DPD

Harmed parties

  • Ashley Beauchamp
  • DPD

Tags

  • chatbot
  • customer service
  • language model malfunction

Classification

Category confidence: 95%
Severity confidence: 90%

Rationale: AI chatbot malfunctioned with toxic output, causing public controversy but no physical harm or legal action.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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