LLMMedium
Microsoft AI Poll Allegedly Causes Reputational Harm of The Guardian Newspaper
- Occurred
- Oct 31, 2023
- Published
- Nov 1, 2023
- Source
- AI Incident Database
Summary
An AI-generated poll by Microsoft, displayed alongside a Guardian article, inappropriately speculated on the cause of Lilie James's death, leading to public backlash and alleged reputational damage for The Guardian. Microsoft acknowledged the issue, subsequently deactivating such polls and revising its AI content policies.
Developers
- Microsoft
Deployers
- Microsoft
Harmed parties
- The Guardian
- Family of Lilie James
Tags
- news aggregation
- website poll
- journalism ethics
- response
Classification
Category confidence: 90%
Severity confidence: 85%
Rationale: AI-generated poll caused reputational harm due to inappropriate speculation, fitting LLM failure with medium severity.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8