DeepfakeHigh
Deepfaked Advertisements Using the Likenesses of Celebrities Such as Tom Hanks and Gayle King Without Their Consent
- Occurred
- Oct 2, 2023
- Published
- Nov 18, 2023
- Source
- AI Incident Database
Summary
Deepfake technology was used to generate video advertisements featuring celebrities. Notable examples include the likeness of Tom Hanks touting a dental plan and another one in which the likeness of Gayle King touts a weight loss product. In each case, the individuals whose likenesses and voices had been deepfaked had not consented to their images and voices being used for the commercials.
Developers
- Unknown
Deployers
- Unknown
Harmed parties
- Wolf Blitzer
- Tom Hanks
- Sanjay Gupta
- Sally Bundock
- Robin Williams
- Public figures
- MrBeast
- Matthew Amroliwala
- Jesse Waters
- Ian Hanomansing
- General public
- Gayle King
- Celebrities
Tags
- deepfake
- lack of consent
- commercials
- celebrities
- response
Classification
Category confidence: 95%
Severity confidence: 85%
Rationale: Unauthorized use of celebrity likenesses and voices in deepfake ads constitutes a clear deepfake incident with potential legal and reputational harm.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8