DeepfakeHigh
Female Celebrities' Faces Reportedly Shown in Sexually Suggestive Ads for Deepfake App
- Occurred
- Mar 5, 2023
- Published
- Mar 13, 2023
- Source
- AI Incident Database
Summary
Sexually suggestive videos featuring faces of female celebrities such as Emma Watson and Scarlett Johansson were reportedly rolled out as ads on social media for an app allowing users to create deepfakes.
Developers
- Facemega
- Synthetic media generation technology developers
- Synthetic video generation technology developers
- Deepfake technology developers
Deployers
- Synthetic media creators
- Facemega
- Deepfake creators
Harmed parties
- Women and girls
- Women
- Victims of non-consensual deepfakes
- Victims of deepfake abuse
- Scarlett Johansson
- Public figures
- Privacy
- Epistemic integrity
- Emma Watson
- Celebrities
Classification
Category confidence: 95%
Severity confidence: 90%
Rationale: Deepfake app used celebrity faces in sexually suggestive ads, causing reputational harm and potential legal issues.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8