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Error in Pepsi's Number Generation System Led to Decades-Long Damages in the Philippines

Occurred
May 25, 1992
Published
Nov 15, 2021
Source
AI Incident Database

Summary

Pepsi's number generation system determining daily winners in its Number Fever promotion in the Philippines mistakenly produced a number held by thousands which resulted in riots, deaths, conspiracy theories, and decades of lawsuits.

Developers

  • D.G. Consultores

Deployers

  • Pepsi

Harmed parties

  • Filipinos

Classification

Category confidence: 85%
Severity confidence: 95%

Rationale: System error caused deaths and riots, but not a modern AI safety incident.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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