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BiasMedium

“Amazon’s Choice” Algorithm Failed to Recommend Functional Products and Prone to Review Manipulation

Occurred
Dec 15, 2016
Published
Jun 15, 2019
Source
AI Incident Database

Summary

Amazon’s “Amazon’s Choice” algorithm recommended poor-quality defective products and were reportedly susceptible to manipulation by inauthentic reviews.

Developers

  • Amazon

Deployers

  • Amazon

Harmed parties

  • Amazon users

Classification

Category confidence: 85%
Severity confidence: 80%

Rationale: Algorithmic recommendation failures and manipulation risks constitute unfair outcomes and bias in product selection.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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