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Facebook Mistakenly Blocked Small Business Ads

Occurred
Nov 11, 2020
Published
Nov 26, 2020
Source
AI Incident Database

Summary

Facebook’s AI mistakenly blocked advertisements by small and struggling businesses, after the company allegedly leaned more on algorithms to monitor ads on the platform with little review from human moderators.

Developers

  • Facebook

Deployers

  • Facebook

Harmed parties

  • small businesses on Facebook

Classification

Category confidence: 85%
Severity confidence: 90%

Rationale: AI system caused economic harm to small businesses through discriminatory blocking without human review.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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