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Tinder's Personalized Pricing Algorithm Found to Offer Higher Prices for Older Users

Occurred
Mar 1, 2015
Published
Aug 11, 2020
Source
AI Incident Database

Summary

Tinder’s personalized pricing was found by Consumers International to consider age as a major determinant of pricing, and could be considered a direct discrimination based on age, according to anti-discrimination law experts.

Developers

  • Tinder

Deployers

  • Tinder

Harmed parties

  • Tinder users over 30 years old

Classification

Category confidence: 95%
Severity confidence: 90%

Rationale: Algorithmic pricing based on age constitutes discriminatory treatment and potential legal violation.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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