BiasMedium
Facebook's Ad Delivery Reportedly Excluded Audience along Racial and Gender Lines
- Occurred
- Apr 3, 2019
- Published
- Apr 9, 2021
- Source
- AI Incident Database
Summary
Facebook's housing and employment ad delivery process allegedly resulted in skews in exposure for some users along demographic lines such as gender and racial identity.
Developers
- Meta
Deployers
- Meta
Harmed parties
- Women and girls
- Women
- Facebook users
- Black Facebook users
- Social media users
Classification
Category confidence: 95%
Severity confidence: 90%
Rationale: Ad delivery system exhibited discriminatory outcomes based on race and gender demographics.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8