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Brand Safety Tech Firms Falsely Claimed Use of AI, Blocking Ads Using Simple Keyword Lists

Occurred
Dec 6, 2020
Published
Dec 6, 2020
Source
AI Incident Database

Summary

Brand safety tech firms falsely claimed use of AI, blocking ads using simple keyword lists.

Developers

  • none

Deployers

  • brand safety tech firms

Harmed parties

  • news sites

Classification

Category confidence: 90%
Severity confidence: 80%

Rationale: Firms falsely claimed AI use while using simple keyword lists, representing a transparency and audit failure.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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