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BiasMedium

Microsoft’s Algorithm Allegedly Selected Photo of the Wrong Mixed-Race Person Featured in a News Story

Occurred
Jun 6, 2020
Published
May 30, 2020
Source
AI Incident Database

Summary

A news story published on MSN.com featured a photo of the wrong mixed-race person that was allegedly selected by an algorithm, following Microsoft’s layoff and replacement of journalists and editorial workers at its organizations with AI systems.

Developers

  • Microsoft

Deployers

  • Microsoft
  • MSN.com

Harmed parties

  • Jade Thirlwall
  • Leigh-Anne Pinnock

Classification

Category confidence: 85%
Severity confidence: 80%

Rationale: Algorithmic error selecting wrong person's photo reflects potential bias in AI selection systems.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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