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BiasMedium

Gender Biases of Google Image Search

Occurred
Apr 4, 2015
Published
Jul 6, 2015
Source
AI Incident Database

Summary

Google Image returns results that under-represent women in leadership roles, notably with the first photo of a female "CEO" being a Barbie doll after 11 rows of male CEOs.

Developers

  • Google

Deployers

  • Google

Harmed parties

  • Women
  • Women and girls

Classification

Category confidence: 95%
Severity confidence: 90%

Rationale: Incident highlights gender bias in search results with under-representation of women in leadership roles.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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