DeepfakeMedium
Purported AI-Generated Impersonations of Albanian Cardiologist Spiro Qirko and Journalist Ilir Topi Were Reportedly Used on Facebook to Promote Hypertension Product in Kosovo
- Occurred
- Mar 25, 2026
- Published
- Mar 30, 2026
- Source
- AI Incident Database
Summary
An allegedly AI-generated video circulating on Facebook appeared to impersonate Albanian cardiologist Spiro Qirko and journalist Ilir Topi in order to market "Hyper Caps" as a treatment for hypertension in Kosovo. Reporting indicated that both men denied involvement. An AI-detection tool reportedly assessed the media as likely AI-generated, and the product was reportedly not listed as holding marketing authorization in Kosovo.
Developers
- Deepfake technology developers
- Synthetic audio generation technology developers
Deployers
- Scammers
Harmed parties
- Spiro Qirko
- People seeking medical advice
- Ilir Topi
- General public of Kosovo
- General public
- Epistemic integrity
Classification
Category confidence: 95%
Severity confidence: 90%
Rationale: AI-generated impersonation of public figures used for deceptive marketing without physical harm or legal action.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8