DeepfakeMedium
Purported Deepfake Videos Allegedly Impersonated Optometrist Joseph Allen to Promote Myopia-Reversal Eyedrops on TikTok
- Occurred
- Jul 15, 2025
- Published
- Jul 15, 2025
- Source
- AI Incident Database
Summary
Optometrist and online educator Joseph Allen ("Dr. Eye Health") reported that AI-generated videos using his likeness and voice were circulated on TikTok to promote eyedrops purportedly claiming to reverse myopia. The alleged scam misrepresented Allen's views and discouraged visits to eye-care professionals. They reportedly resurfaced after a takedown.
Developers
- Deepfake technology developers
- Synthetic audio generation technology developers
Deployers
- Scammers
Harmed parties
- People seeking medical advice
- Joseph Allen
- Followers of Dr. Eye Health
- Epistemic integrity
- Dr. Eye Health
Classification
Category confidence: 95%
Severity confidence: 90%
Rationale: AI-generated videos impersonating a real person to promote a scam fits the deepfake category with medium severity due to potential financial harm but no reported physical injury.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8