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DeepfakeHigh

Video with Reportedly AI-Generated Media Purported to Show Croatian Neurosurgeon Josip Paladino Endorsing Steplex in Fake TV Segment on Facebook

Occurred
Sep 3, 2024
Published
Sep 13, 2024
Source
AI Incident Database

Summary

A Facebook page reportedly posted a video styled as a TV news segment that purported to show Croatian neurosurgeon Josip Paladino endorsing a pain-treatment product called Steplex after an on-air assault. The clip was reported to use AI-generated or manipulated media built from older footage, and the ad linked users to a page mimicking Croatia's Ministry of Health while soliciting purchases and contact data.

Developers

  • Deepfake technology developers
  • Synthetic audio generation technology developers

Deployers

  • Green Facebook page
  • Scammers

Harmed parties

  • People seeking medical advice
  • Ministry of Health (Croatia)
  • Ministarstvo zdravstva
  • Josip Paladino
  • General public of Croatia
  • Epistemic integrity

Classification

Category confidence: 95%
Severity confidence: 90%

Rationale: AI-generated video used to impersonate a doctor and deceive users into purchasing a product, constituting fraud and potential harm.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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