DeepfakeMedium
Video with Reportedly AI-Generated Audio Purported to Show Croatian Footballer Luka Modrić Endorsing Immediate Matrix on Facebook Page Presented as N1 HR
- Occurred
- Dec 3, 2023
- Published
- Dec 3, 2023
- Source
- AI Incident Database
Summary
A Facebook page presented as N1 HR, a Croatian news outlet, posted a video that purported to show Croatian footballer Luka Modrić endorsing the investment platform Immediate Matrix and promising returns of up to €4,000 per month. The clip was reported to use AI-generated audio and to link to an Index-style article promoting the scheme.
Developers
- Deepfake technology developers
- Synthetic audio generation technology developers
Deployers
- Scammers
Harmed parties
- N1 HR
- Epistemic integrity
- Investors
- Croatian investors
- Luka Modric
- Fans of Luka Modric
Classification
Category confidence: 95%
Severity confidence: 90%
Rationale: AI-generated audio used to impersonate a celebrity for financial fraud constitutes synthetic media deception.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8