DeepfakeMedium
Purported Deepfake Facebook Advertisement Reportedly Used Bulgarian Actor and TV Host Mihail Bilalov's Likeness to Market Joint-Pain Product
- Occurred
- May 4, 2024
- Published
- May 14, 2024
- Source
- AI Incident Database
Summary
A reportedly AI-manipulated Facebook advertisement appeared to repurpose footage of Bulgarian actor and television host Mihail Bilalov, overlaying purportedly fabricated audio and altered lip movements to market an alleged joint-pain product. The ad reportedly linked to a fabricated article imitating a Bulgarian news outlet and to an online sales funnel for a product described as unavailable through pharmacies.
Developers
- Deepfake technology developers
- Synthetic audio generation technology developers
Deployers
- Scammers
Harmed parties
- People seeking medical advice
- Mihail Bilalov
- Epistemic integrity
- General public
- General public of Bulgaria
Classification
Category confidence: 95%
Severity confidence: 85%
Rationale: AI-manipulated video and audio used to impersonate a public figure for commercial deception.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8