DeepfakeMedium
Purported AI-Generated Advertisements Reportedly Falsely Depicted Lee Ji-hye Endorsing Food and Clothing Products
- Occurred
- Jun 17, 2026
- Published
- Jun 18, 2026
- Source
- AI Incident Database
Summary
Purported AI-generated advertisements reportedly circulated online using South Korean singer and broadcaster Lee Ji-hye's likeness to falsely promote food and clothing products. Lee reportedly said she had no connection to the advertisements and warned followers not to click associated links or make purchases. No confirmed consumer losses were identified in available reporting.
Developers
- Deepfake technology developers
- Synthetic media generation technology developers
- Synthetic video generation technology developers
- Synthetic audio generation technology developers
Deployers
- Scammers
- Scammers impersonating Lee Ji-hye
- Online advertisers
Harmed parties
- Lee Ji-hye
- Fans of Lee Ji-hye
- General public
- General public of Korea
- Epistemic integrity
- Social media users
- YouTube users
Classification
Category confidence: 95%
Severity confidence: 90%
Rationale: AI-generated ads using celebrity likeness for deception without confirmed financial harm.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8