DeepfakeHigh
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments
- Occurred
- Oct 25, 2025
- Published
- Jun 30, 2026
- Source
- AI Incident Database
Summary
Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of well-known public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly said modest purchases sometimes led to continuing charges or unwanted shipments, while cancellation and refund requests were difficult to resolve.
Developers
- Deepfake technology developers
- Synthetic media generation technology developers
- Synthetic video generation technology developers
- Synthetic audio generation technology developers
Deployers
- Scammers
- Scammers impersonating Bill Gates
- Scammers impersonating Sanjay Gupta
- Scammers impersonating Anderson Cooper
- Scammers impersonating Bruce Willis
- Deepfake creators
Harmed parties
- Consumers
- People seeking medical advice
- Victims of deepfake-enabled fraud
- Scam victims
- People with Alzheimer's disease and their families and caregivers
- People with dementia and their families and caregivers
- Bill Gates
- Anderson Cooper
- Sanjay Gupta
- Bruce Willis
- Social media users
- Facebook users
- Celebrities
- Public figures
Classification
Category confidence: 95%
Severity confidence: 85%
Rationale: AI-generated videos and cloned voices used to deceive consumers into purchasing fraudulent supplements.
Classifier: Qwen/Qwen3.5-35B-A3B-FP8