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Apartment Owner and Manager UDR Allegedly Used RealPage Algorithms to Set San Diego Rents in Keller v. UDR, Inc.

Occurred
Jun 21, 2026
Published
Jul 2, 2026
Source
AI Incident Database

Summary

In Keller v. UDR, Inc., plaintiff Jacob Keller alleged that UDR used RealPage pricing tools to set rents or occupancy levels at its San Diego properties after a city prohibition took effect on June 21, 2025. The complaint claims the tools relied on nonpublic competitor data and contributed to inflated rents for UDR tenants. UDR, a large publicly traded apartment owner and operator, had previously acknowledged using YieldStar in decisions concerning certain multifamily units.

Developers

  • Rental pricing algorithm developers
  • RealPage
  • Property management software developers

Deployers

  • UDR
  • Residential property management companies
  • Landlords

Harmed parties

  • UDR tenants in San Diego
  • Renters
  • Jacob Keller

Classification

Category confidence: 85%
Severity confidence: 80%

Rationale: Algorithmic pricing tools allegedly caused inflated rents, representing potential discrimination and disparate impact on tenants.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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