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AI Chatbot at BMW Dealership in Toronto, Canada, Reportedly Made Erroneous Buyback Offer, Prompting Customer Dispute

Occurred
Jun 11, 2026
Published
Jun 11, 2026
Source
AI Incident Database

Summary

BMW Toronto, a car dealership in Toronto, Canada, said its AI chatbot Quinn misread a customer's loan balance as a C$27,162.79 buyback offer following human miscommunication. A salesperson withdrew the offer and quoted at most C$20,000, prompting a dispute. After a news inquiry, the dealer reinstated the higher offer, which the customer accepted, and said actual people would present future offers.

Developers

  • Chatbot developers
  • AI customer support system developers

Deployers

  • Car dealerships
  • BMW Toronto
  • BMW

Harmed parties

  • Zack Giacomelli
  • vehicle owners
  • Customers
  • Car dealerships
  • BMW Toronto
  • BMW

Classification

Category confidence: 90%
Severity confidence: 80%

Rationale: AI chatbot error caused contract revocation, resolved without major harm.

Classifier: Qwen/Qwen3.5-35B-A3B-FP8

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